4 min read.Updated: 21 Sep 2014, 07:26 PM ISTAnnie Tsai
A primer on how to take small businesses online, and design promotions to encourage customer loyaltykeep the pitch brief and be factual
Small businesses can cast a wider net, by managing their online footprint. The challenges, of course, include dealing with offer-seeking behaviour or customers who change loyalties when an attractive promotion gets over. In The Small Business Online Marketing Handbook: Converting Online Conversations To Offline Sales, Annie Tsai outlines some things small businesses need to keep in mind when devising their online strategy.
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