Francesca Gino | Do you go off track easily?
Even a connection as simple as sharing a birthday could affect your choices and decisions. This book tells us why we get distracted, and how to stay on course
A bitter cup of coffee or even a traffic-jammed commute can derail the logical process of decision making, says Francesca Gino, an associate professor at Harvard Business School, US. With Sidetracked: Why Our Decisions Get Derailed, And How We Can Stick to the Plan, Gino joins the ranks of other innovative writers on decision making such as Dan Ariely, Dan and Chip Heath and Daniel Kahneman.