From slow and steady to a sprint, omnichannel race speeds up3 min read . Updated: 07 Dec 2020, 05:37 AM IST
Savvy brands and retailers had started adopting multichannel strategies before covid, but the pandemic has made it a key differentiator
Despite a dire outlook for retail in general in the pandemic year, American retail giant Target Corporation belied expectations in its third-quarter results announced last month. Its sales grew nearly 21%, with a 155% growth in digital sales, compared to the same period the previous year. The MNC gained over $6 billion in market share.
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