Gig workers offer new services to stay in business
With companies focusing on frugality and business demands changing, freelance consultants have suddenly found that their old ways of working will not bring in revenues during the pandemic
For four years, freelance business consultant Maansi Gupta was happy with just a dozen clients who called her in for strategy work. Then, the covid-19 outbreak brough a lot of polite refusals from her regulars. Most were small businesses and startups who could no longer afford her consultation fees. So, Gupta, 39, pivoted to doing workshops on mindset and skillset growth, and adapting quickly to changing business circumstances. “Everyone’s talking about struggling to adapt to the changing situation, I help them with it," says Gurugram-based Gupta.