Indie bookstores are turning the page
The pandemic has pushed bookshops to go digital, and as customers read more at home, the stores are slowly reviving
Bookstores are selling ‘book hugs’ online—buy a book for a friend, which is sent via courier or post, with a handwritten message
Since April, Mirza Zubair Baig has been upskilling himself and his staff at the Midland Book Shop. The nationwide lockdown resulting from the covid-19 pandemic, starting March, had severely affected his 47-year-old family business in Delhi, pushing him to think of innovative ways to keep his independent bookstore running. So they learnt how to fully digitize the bookstore and how to market it on social media.