The key to engaging and retaining the young generation is to understand their perspectives and aspirations
NEW DELHI :
India has the distinction of having not only one of the largest, but also the youngest, populations, with 63.5 million people expected to have joined the workforce between 2011 and 2016, according to the “Economic Survey" of 2013-14. The bulk of these new entrants is in the age group of 20-35—the millennials. In fact, by 2020, the millennials are likely to comprise 50% of the global workforce, according to a 2011 report by Pricewaterhouse Cooper (PwC), a multinational professional services network. It is imperative, therefore, for organizations to understand what makes the youngest members of their workforce tick, especially given the heated war for talent in a highly competitive, global environment.