Opportunities and challenges in innovating for coastal fishing
Odaku can be installed on any compatible tablet or smartphone, leaving the choice of gadget to the fisherman according to what suits his budget. The startup is also trying to tailor the product to local needs
Coastal fishermen in India largely use marine navigation systems from the US company Garmin or Japanese company Furuno, if they can afford it. Most go for the basic versions of these products, costing ₹30,000-50,000, because the advanced versions at ₹2 lakh and over are beyond their means.