Startups, MNCs are rushing to collect data from ‘kirana’ stores3 min read 30 Aug 2020, 10:36 PM IST
With biggies like Reliance and upstarts like Dropshop going after retailers, you can expect your neighbourhood kirana store to start resembling a hypermarket
Despite the rise of ecommerce and hypermarkets, kirana stores account for 90% of FMCG retail sales in India. Their last-mile connection to consumers became even more pronounced amid lockdowns. They remain pivotal to India’s estimated $100 billion FMCG retail market.