The art of making decisions with least amount of information4 min read . Updated: 18 Dec 2020, 08:37 AM IST
The only businesses that are likely to thrive in the short-term are those that either facilitate digitisation or contactless commerce. Those impacted can bounce back too, but only if they are able to digitise their business operations at a fast clip
Unlike earlier recessions, which were all man-made, the current one is pandemic-triggered and the like of which no one alive may have seen before. As the crisis gets compounded, about 70-80 per cent of businesses are either already in dire straits or will soon find themselves in a tough situation.
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