To stay in the game, this poultry firm took to gratitude
Actor and marketing head Perizaad Zorabian on how fear of failure, gratitude, open communication with customers and family support helped drive her family-run company through the nationwide shutdown
I barely get a glimpse of Perizaad Zorabian’s cabin through her smartphone before I am ushered out virtually. “It’s too basic and uninspiring," she says. Through the phone, the office cabin seems compact and functional, with a wooden desk, task chair, storage, computer and some family photographs. Instead, she takes me on a guided tour of the company headquarters in Mumbai’s Santa Cruz neighbourhood. The headquarters are also quite modest, with basic furniture and company branding by way of décor.