Keeping a positive attitude through the hurdles helps in staying focused, motivated and above all in finding solutions
Even though Namrata Goenka had started her career as a patent agent and then a patent attorney, she decided to set up her own venture after becoming a mother. “Once my son was born, I found myself looking for good ingredients and reading nutrition labels. Since I had a terrace at my home [in Bengaluru], I also started growing vegetables at home," says the 35-year-old. Soon, she was toying with the idea of using her terrace space to set up a sustainable food venture. In 2016, Goenka attended a weeklong course on mushroom cultivation at the ICAR-Indian Institute of Horticultural Research (IIHR) after spotting an advert for it in the newspaper. After two years of experimenting with mushroom farming, Goenka officially launched Green Apron in April 2018. While her focus is on growing exotic varieties of mushrooms such as shiitake, elm and pink oyster, she also sells dried jackfruit, Indian gooseberries as well as black rice, nolen gur and Gobindobhog rice from Bengal.