Colgate’s 9 billion toothpaste tubes defy effort to recycle them4 min read . Updated: 09 Dec 2022, 09:49 PM IST
The new tubes, which currently cover 78% of the company’s US toothpaste lineup, are made with HDPE, the recyclable plastic used for products such as milk jugs
Colgate-Palmolive Co. spent years devising a recyclable toothpaste tube. Pulling it off was a technical masterstroke, substituting plastic for a mix of materials that was historically tough to reclaim. The result, one executive said, was “nice squeezability."
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