How One London Decorator Built a Business on Eccentricity
In Beata Heuman’s latest projects—a showroom and a hotel—the designer champions a mix of Swedish ease and English eccentricity.
Off a busy West London thoroughfare sits a former gentlemen’s club where Winston Churchill once stood under the Georgian portico, fingers flashing his V for victory. In an equally celebratory mood is its latest inhabitant, Swedish-born designer Beata Heuman, who is marking her 10th year in business by opening the 19th-century building’s forest-green doors as an appointment-only showroom and design studio—named 188 after its street number. Past the pillars and up the steps lined with flower-filled terracotta pots, her Dodo Egg Light with an ovoid glass shade anchors the porch. “The dodo is a good example of what my studio stands for, in light form," says Heuman (pronounced HAY-men).