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Business News/ News / India/  193 mn viewers tuned in to watch PM Modi’s speech on stimulus package
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193 mn viewers tuned in to watch PM Modi’s speech on stimulus package

Modi’s address announcing lockdown 2.0 remains unmatched; that telecast drew 203 mn viewers

Prime Minister Narendra Modi addresses the nation, in New Delhi on Tuesday. (Photo: ANI)Premium
Prime Minister Narendra Modi addresses the nation, in New Delhi on Tuesday. (Photo: ANI)

Prime Minister Narendra Modi’s address to the nation earlier this week on the 20 trillion stimulus package and the extension of the lockdown drew 193 million viewers across 197 television channels, according to data from the Broadcast Audience Research Council (BARC).

To put that in context, the 2019 Indian Premier League final had notched up 133 million viewers.

On Tuesday, Modi announced a stimulus package equalling about 10% of India’s GDP, aimed at softening the devastating impact of the lockdown that has rendered millions jobless and pushed thousands of businesses to the brink of bankruptcy.

In terms of viewership, Modi’s 14 April address when he had announced lockdown 2.0 remains unmatched, having notched up 203 million viewers across 199 TV channels. In comparison, his video message on 3 April for a nine-minute blackout in honour of frontline workers drew 119 million viewers across 199 TV channels, the announcement of the first phase of the lockdown in March had notched up a viewership of 197 million across 201 channels, and his announcement of a janata curfew in March was viewed by 83 million across 192 channels.

In terms of viewing minutes, however, Modi’s address this week beat all others, 4.2 million minutes compared to 3.9 million minutes on 14 April and 3.8 million minutes in March when the 21-day lockdown was first announced.

In contrast, Modi’s address on Article 370 last August had drawn 65 million viewers across 163 channels and the demonetization announcement in November 2016 had grabbed 57 million viewers across 114 channels.

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ABOUT THE AUTHOR
Lata Jha
Lata writes about the media and entertainment industry for Mint, focusing on everything from traditional film and TV to newer areas like video and audio streaming, including the business and regulatory aspects of both. She loves movies and spends a lot of her free time in theatres, which makes her job both fun and a bit of a challenge given that entertainment news often just talks about the glamorous side of things. Lata, on the other hand, tries to find and report on themes and trends in the entertainment world that most people don't notice, even though a lot of people in her country are really into movies. She’s a graduate of the Columbia School of Journalism.
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Published: 14 May 2020, 10:52 PM IST
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