Adani Group launches media campaign 'Hum Karke Dikhate Hain’
The Group will roll out the campaign across print, broadcast and social media platforms over the next few weeks.
PremiumThe Adani Group on Monday launched a media campaign called 'Hum Karke Dikhate Hain’ developed by Ogilvy India.
The campaign called ‘Hum mushkilo ki nahi sunte, karke dikhate hai’ (Undeterred by challenges, we deliver on our commitments) campaign is to highlight the Adani Group's ‘resilience, tenacity and relentless pursuit of overcoming obstacles to build world-class infrastructure, both in India and abroad,’ it said in its statement.
The 100 second commercial will show the Adani Group's journey. The Group will roll out the campaign across print, broadcast and social media platforms over the next few weeks.
“The campaign perfectly captures the unconquerable spirit and ethos of the Adani Group to convert challenges into opportunities and its resolve to driving positive change in the lives of millions of Indians. As a first-generation entrepreneurial company, it is this indefatigable spirit that has been a bedrock of our culture," said Pranav Adani, Director, Adani Enterprises.
The Group has diversified into a world-class portfolio of independently governed market leading businesses that have revolutionized industry practices in sectors like energy and utilities, transport and logistics, materials, metals and mining, and direct-to-consumer.
Piyush Pandey, Chairman of Global Creative & Executive Chairman - India, Ogilvy, commented, “Investing in infrastructure and national development projects needs determination and belief. This is the spirit of Adani and its new corporate campaign."
The shares of Adani Enterprises was trading 0.13 per cent down at ₹2,540.10 on BSE.
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