Apple's new 'Shot on iPhone' campaign captures 'spirit of India', wins hearts

  • The soundtrack for the campaign 'Dreadlock Holiday' by rock band 10cc has become a rage
  • "Things you can shoot with your phone these days! Lovely ad too," Chetan Bhagat tweeted

New Delhi: As the ICC World Cup 2019 comes to a close, Apple's new "Shot on iPhone XS" campaign 'Our Game' has taken celebrities in India by storm.

The soundtrack for the campaign "Dreadlock Holiday" by rock band 10cc has become a rage among celebrities including well-known musicians like Salim Merchant and Nikhita Gandhi, who have done interesting versions of their own and posted on their social media accounts.

Other celebrities like writer Chetan Bhagat and actor-writer Mallika Dua also posted some great visuals from their campaign on social media handles.

"Things you can shoot with your phone these days! Lovely ad too," Bhagat tweeted.

"It's the spirit of India, captured in a game, a love story that spans more than a billion hearts. The celebration of cricket, like nowhere else all shot on iPhone," reads the campaign.

In its previous "Shot on iPhone" videos, Apple highlighted a young athlete from the American Samoa, the Cuban surfing community, the Brazilian Carnival, professional hockey players in Canada and more.


This story has been published from a wire agency feed without modifications to the text. Only the headline has been changed.

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