Brands seek homegrown OTT platforms as viewership surges4 min read 13 Sep 2020, 03:39 PM IST
OTT platforms are estimated to have added 3-4 million new viewers during the lockdown and the absence of fresh content on TV led to a surge in OTT viewership
NEW DELHI: A surge in viewership on over-the-top (OTT) video streaming platforms during India’s peak lockdown has prompted brands to explore advertising, content integrations and sponsored shows on streaming sites and increase their advertising spends on platforms like Zee5, SonyLiv, Voot, MX Player and Disney+Hotstar, among others. American streaming brands Netflix and Amazon Prime Video are subscription-led and do not allow commercial spots.
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