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NEW DELHI: Packaged foods company Britannia Industries on Tuesday said it has partnered with Dunzo, an online delivery platform, to deliver its range of biscuits, croissants, ghee, and dairy whitener, among others to its consumers.

The maker of Tiger biscuits, and Britannia cheese has launched a Britannia Essentials store that will be available for users of the Dunzo app.

The first batch of deliveries will commence in Bengaluru today, while users in Mumbai, Pune, Delhi, Gurgaon, Jaipur, Hyderabad, and Chennai will be able to avail the products soon, the company said in a statement.

These products will be available at Britannia’s distribution centers and Dunzo will source them from this point of sale to ensure proper handling of goods and enable better availability of these products across cities, Britannia said in the statement.

“During this unprecedented time, it is critical for us to maintain a continuous supply of our products which are daily staples in millions of Indian households. With a significant rise in demand for at-home delivery, we are happy to leverage Dunzo’s innovative and most advanced technology platform, to enable seamless delivery of products every day," said Varun Berry, managing director, Britannia Industries.

Berry said the company's teams are working round-the-clock to respond to the current situation and innovating to get these products to reach homes in a safe manner.

Britannia joins a host of other fast moving consumer goods companies such as ITC, and Marico that have partnered with delivery apps to fulfill last mile delivery of essentials. Supplies of such goods continue to remain disrupted amid India’s 21-day lockdown phase.

Last week, Mumbai-based packaged consumer goods company Marico launched “Saffola Store" in partnership with online food ordering apps Zomato and Swiggy to deliver its range of oats, and cooking oils to consumers. Domino’s Pizza and ITC Ltd too have partnered to deliver ITC’s essential items such as wheat flour (atta) and spices to customers via the pizza chain’s ordering app in India. Ride-hailing company Uber India said it has launched a last mile delivery service and partnered with online grocery firm BigBasket.

Food ordering apps, delivery apps, and cab hailing companies are offering their available fleet of delivery executives to double up as carriers of essential items such as staples and personal hygiene goods.

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