Britannia Industries ties up with Dunzo for delivery of essentials

  • The company has launched a Britannia Essentials store that will be available for users of the Dunzo app
  • Britannia joins ITC and Marico that have partnered with delivery apps to fulfill last mile delivery of essentials

Suneera Tandon
Updated7 Apr 2020, 11:46 AM IST
Photo: Priyanka Parashar/Mint
Photo: Priyanka Parashar/Mint

NEW DELHI: Packaged foods company Britannia Industries on Tuesday said it has partnered with Dunzo, an online delivery platform, to deliver its range of biscuits, croissants, ghee, and dairy whitener, among others to its consumers.

The maker of Tiger biscuits, and Britannia cheese has launched a Britannia Essentials store that will be available for users of the Dunzo app.

The first batch of deliveries will commence in Bengaluru today, while users in Mumbai, Pune, Delhi, Gurgaon, Jaipur, Hyderabad, and Chennai will be able to avail the products soon, the company said in a statement.

These products will be available at Britannia’s distribution centers and Dunzo will source them from this point of sale to ensure proper handling of goods and enable better availability of these products across cities, Britannia said in the statement.

“During this unprecedented time, it is critical for us to maintain a continuous supply of our products which are daily staples in millions of Indian households. With a significant rise in demand for at-home delivery, we are happy to leverage Dunzo’s innovative and most advanced technology platform, to enable seamless delivery of products every day,” said Varun Berry, managing director, Britannia Industries.

Berry said the company's teams are working round-the-clock to respond to the current situation and innovating to get these products to reach homes in a safe manner.

Britannia joins a host of other fast moving consumer goods companies such as ITC, and Marico that have partnered with delivery apps to fulfill last mile delivery of essentials. Supplies of such goods continue to remain disrupted amid India’s 21-day lockdown phase.

Last week, Mumbai-based packaged consumer goods company Marico launched “Saffola Store” in partnership with online food ordering apps Zomato and Swiggy to deliver its range of oats, and cooking oils to consumers. Domino’s Pizza and ITC Ltd too have partnered to deliver ITC’s essential items such as wheat flour (atta) and spices to customers via the pizza chain’s ordering app in India. Ride-hailing company Uber India said it has launched a last mile delivery service and partnered with online grocery firm BigBasket.

Food ordering apps, delivery apps, and cab hailing companies are offering their available fleet of delivery executives to double up as carriers of essential items such as staples and personal hygiene goods.

Catch all the Business News , Breaking News Events and Latest News Updates on Live Mint. Download The Mint News App to get Daily Market Updates.

MoreLess
First Published:7 Apr 2020, 11:46 AM IST
Business NewsNewsIndiaBritannia Industries ties up with Dunzo for delivery of essentials

Get Instant Loan up to ₹10 Lakh!

  • Employment Type

    Most Active Stocks

    Tata Steel share price

    150.90
    03:56 PM | 7 NOV 2024
    -2.7 (-1.76%)

    Bharat Electronics share price

    300.20
    03:58 PM | 7 NOV 2024
    -1.65 (-0.55%)

    Bank Of Baroda share price

    262.90
    03:29 PM | 7 NOV 2024
    0.3 (0.11%)

    Indian Oil Corporation share price

    144.20
    03:59 PM | 7 NOV 2024
    -0.45 (-0.31%)
    More Active Stocks

    Market Snapshot

    • Top Gainers
    • Top Losers
    • 52 Week High

    Apollo Hospitals Enterprise share price

    7,424.60
    03:40 PM | 7 NOV 2024
    454.75 (6.52%)

    Welspun Corp share price

    798.00
    03:29 PM | 7 NOV 2024
    24.55 (3.17%)

    City Union Bank share price

    181.50
    03:29 PM | 7 NOV 2024
    2 (1.11%)

    Federal Bank share price

    206.00
    03:57 PM | 7 NOV 2024
    1.2 (0.59%)
    More from 52 Week High

    Hindalco Industries share price

    648.35
    03:51 PM | 7 NOV 2024
    -59.9 (-8.46%)

    Trent share price

    6,498.45
    03:59 PM | 7 NOV 2024
    -454.6 (-6.54%)

    Glenmark Pharmaceuticals share price

    1,658.00
    03:29 PM | 7 NOV 2024
    -110.95 (-6.27%)

    Blue Star share price

    1,776.95
    03:56 PM | 7 NOV 2024
    -101.8 (-5.42%)
    More from Top Losers

    Swan Energy share price

    535.60
    03:29 PM | 7 NOV 2024
    39.05 (7.86%)

    KEC International share price

    1,050.30
    03:40 PM | 7 NOV 2024
    74.8 (7.67%)

    Apollo Hospitals Enterprise share price

    7,424.60
    03:40 PM | 7 NOV 2024
    454.75 (6.52%)

    FSN E-Commerce Ventures share price

    192.90
    03:29 PM | 7 NOV 2024
    11.45 (6.31%)
    More from Top Gainers

    Recommended For You

      More Recommendations

      Gold Prices

      • 24K
      • 22K
      Bangalore
      78,575.00-1,790.00
      Chennai
      78,581.00-1,790.00
      Delhi
      78,733.00-1,790.00
      Kolkata
      78,585.00-1,790.00

      Fuel Price

      • Petrol
      • Diesel
      Bangalore
      102.92/L0.00
      Chennai
      100.80/L0.00
      Kolkata
      104.95/L0.00
      New Delhi
      94.77/L0.00

      Popular in News

        HomeMarketsPremiumInstant LoanMint Shorts