Can India's ludo craze thrive in post-lockdown era?
Ludo King is the first Indian gaming application to pass 100 million downloads and was the sixth most downloaded game worldwide in May, says report
While it’s free to download, Ludo King’s May revenue was about $922,000 worldwide, the report added
While much of the world has spent lockdown playing Nintendo Co.’s Animal Crossing, millions of Indians have been glued to a centuries-old board game called ludo — or at least, a digital version of it. But as the country opens up again, the question is whether ludo apps can retain their popularity.