On Gandhi Jayanti, govt set to launch digital media campaign

  • From 2 Oct, various wings of the government of India will be using digital media to push Gandhian thoughts, said Arun Goel, Secretary, Ministry of Culture
  • The government is also working on a digital encyclopedia on the thoughts, works and life of Gandhi, Goel said

Pretika Khanna
Updated22 Aug 2019
Minister of State of the Ministry of Culture and Tourism Prahlad Singh Patel (left) at the launch of 'The Diary of Manu Gandhi' (Photo: @prahladspatel)
Minister of State of the Ministry of Culture and Tourism Prahlad Singh Patel (left) at the launch of ’The Diary of Manu Gandhi’ (Photo: @prahladspatel)

New Delhi: Ahead of the culmination of the 150th year of Mahatma Gandhi's birth anniversary, the central government is set to launch a digital programme on 2 October to push the work and thoughts of the father of the nation. The government is also working on a digital encyclopedia on the thoughts, works and life of Gandhi, Arun Goel, Secretary, Ministry of Culture said.

This comes amidst an ongoing campaign by the National Democratic Alliance (NDA) government to celebrate the birth anniversary of Mahatma Gandhi. Goel was speaking at the launch of "The Diary of Manu Gandhi", which was launched by Minister of State of the Ministry of Culture and Tourism Prahlad Singh Patel.

"From 2 October various wings of the government of India will be using digital media to push Gandhian thoughts," Goel said. This will be undertaken by various ministries on all social media platforms.

"The government is also developing a Gandhi-pedia. As people are changing, the way they consume information is also changing. The website will use artificial intelligence. It will be used to spread positive thoughts to the users. The government is working on it and through suggestions we will be able to bring in quality in this content," he added.

Patel said that Prime Minister Narendra Modi has decided to celebrate Gandhi's anniversary for two years and such occasions are a platform for conversation on these issues.

As part of the central government's plan to commemorate the occasion, the government has also planned events in places of significance, including Dandi. Prime Minister Narendra Modi in his monthly radio address Mann ki Baat has also asked students to take up internships under the Swachh Bharat Mission. The mission has been launched to increase cleanliness in line with Gandhi's vision.

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