Controversies help bolster viewership of OTT shows
- The list of top OTT originals in the first week of February, included Tandav at rank one and Mirzapur 2 at three, even though the latter had released way back in October
New Delhi: The controversies around recent web originals like Tandav and Mirzapur 2 have possibly made audiences more curious about their themes and content, drawing significant eyeballs to over-the-top (OTT) services. According to estimates by media consulting firm Ormax, Tandav was the second most viewed OTT show across platforms in the week of launch, notching up 3.2 million views within three days, continuing its run as controversies raged on, in its second week with 5.9 million views.
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