NEW DELHI: The World Health Organisation has partnered with short-form video platform TikTok to create awareness around COVID-19, the latest example of social media, celebrities and influencers being tapped to help fight the outbreak with correct information.
"At TikTok, we're focused on supporting our users by providing accurate information and resources from public health officials, as well as continued support, encouragement, and uplifting videos that our community share with each other during this challenging time," the company said in a statement.
"To that end, we've partnered with the WHO to create an informational page on TikTok that provides trustworthy information, offers tips on staying safe and preventing the spread of the virus, and dispels myths around COVID-19," it added.
The partnership also allows TikTok influencers to create their own videos that provide users critical and informed medical information and tips.
WHO has been live-streaming from its official TikTok page.
Organisations tapping social media and celebrities to help raise awareness around the deadly virus seems like a fairly common tool now.
Actor Amitabh Bachchan features in a video posted by the Ministry of Health and Family Welfare, where the celebrity informs people about the basics of fighting the deadly virus. These include steps such as washing hands frequently, covering the mouth while sneezing or coughing, avoiding large gatherings and not touching the nose or mouth.
Bachchan, a goodwill ambassador for UNICEF, also appeared in awareness videos for the organisation.
Celebrities like Deepika Padukone and Sachin Tendulkar, meanwhile, have been participating in the Safe Hands Challenge on Twitter, where they tell fans and followers about the importance of personal hygiene and nominate other celebrities to do the same.