BackIn times of pandemic, matches are made in virtual meets
46% of the matrimonial profiles surveyed would like to meet their prospective partners for the first time over a video call52% of respondents said they will continue to meet prospective partners over video calls in a post-covid world
PremiumRelationships are tough and starting new ones in times of a pandemic-induced lockdown are tougher. But thanks to the Internet, prospective couples may have it easy.
Users are engaging three times more via video and voice calling on Jeevansathi.com due to social distancing norms, according to a survey conducted by the matrimony site.
Around 46% of the profiles considered in the survey said they would like to meet their prospective partners for the first time on a video call.
Out of these, 39% acknowledged that virtual is the only option available at the moment, while 32% feel that it is more convenient in general.
Also, 44% respondents agreed that their first ideal video call meeting would be a heart-to-heart conversation about the things that truly matter, while 29% feel that a light chat over coffee is the best for a first virtual date, followed by watching a movie or a series together (11%), playing online games (10%), and chilling over dinner and drinks (7%).
“Social distancing has resulted in numerous consumer behavioural changes, and the process of finding a soulmate is being taken over by virtual meet-ups. The platform has witnessed a 60% hike in the number of voice & video calls in this lockdown period. 52% of the survey respondents confirmed that they will continue to meet prospects over video calls even in a post coronavirus world, indicating a new-normal for online matrimony portals," said Rohan Mathur, business head, Jeevansathi.com.
The survey said that video calling was more about quality conversations than visual appearances on camera. About 33% of the respondents’ penned down topics as a key preparation, whereas 18% made sure they look camera-ready when asked about how they prepare themselves for a video call with their prospective match.
While meeting for the first time over a video call, 47% of the respondents confirmed that they focused primarily on discussions, while 28% looked for the aesthetics—how the prospect carries himself or herself, and how they looked and spoke during the interaction, the survey said.
It added that half the respondents preferred to upload videos on their profiles to ensure that they were able to bring their personalities to full view.
Overall, the survey revealed that the process of looking for a life partner has not come to a halt, instead, Indians have evolved to prefer virtual meet-ups to physical ones. As a result, the number of voice and video calls went up by 60% during the lockdown period, as compared to the 11-week prior average.
After the lockdown was announced, the total time spent by users on voice and video calls has increased 3x, while the average duration per-call has increased to 2x.
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