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Business News/ News / India/  Delhi Police, Kareena Kapoor come together for traffic ad, but not the way you may think
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Delhi Police, Kareena Kapoor come together for traffic ad, but not the way you may think

Delhi Police, in a creative ad, has used Kareena Kapoor to raise awareness about obeying traffic laws.

Kareena Kapoor Khan. Premium
Kareena Kapoor Khan.

“Kaun hai ye, jisne dobara mudke mujhe nahi dekha?" You must have heard or seen (or both) this many times. This is an iconic dialogue from an equally-iconic Kareen Kapoor character, Poo, from Karan Johar’s Kabhi Khushi Kabhie Gham. Delhi Police, in a creative ad, has used the same to raise awareness about obeying traffic laws.

In addition to a superfast vehicle, the Delhi Police has also included Poo in a video of a traffic infraction that was released on its official Twitter feed. Even while police work hard to prevent traffic violations, some drivers still choose to run red lights, endangering lives on the road. Therefore, to ensure that people listen to the warnings, the Delhi Police has resorted to Poo.

The video shows a car rushing past a red traffic light. Poo, whose face has been placed on the red light, is heard reciting her well-known line as the driver decided to disregard the traffic light. Have a look:

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ABOUT THE AUTHOR
Sounak Mukhopadhyay
Sounak Mukhopadhyay, who also goes by the name Sounak Mukherjee, has been producing digital news since 2012. He's worked for the International Business Times, The Inquisitr, and Moneycontrol in the past. He's also contributed to Free Press Journal and TheRichest with feature articles. He covers news for a wide range of subjects including business, finance, economy, politics and sports. Before working with digital news publications, he worked as a freelance content writer.
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Published: 16 Jul 2022, 07:22 PM IST
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