‘E-commerce penetration grew fivefold during covid’2 min read . Updated: 30 Jul 2022, 06:46 AM IST
- Penetration of FMCG in e-commerce rose from 10% in FY21 to 15.6% in 2021-22
NEW DELHI : The covid pandemic pushed sales of more fast-moving consumer goods online, with an estimated 10.7 million households buying such products between April 2020 and March 2022, data from Kantar Worldpanel showed.
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