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Flipkart Big Billion Days Sale: Day 1 sees 1.6 mn users per second; Shopsy drew majority of customers from Tier-2 cities

Leading e-commerce portals like Flipkart, Amazon, Meesho and Snapdeal have started their annual festive season sales. (Flipkart)Premium
Leading e-commerce portals like Flipkart, Amazon, Meesho and Snapdeal have started their annual festive season sales. (Flipkart)

Without disclosing the actual sales number, Flipkart said early trends in its 'The Big Billion Days (TBBD)' sale indicate that the overall consumer sentiment towards festive shopping is very positive.

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Flipkart Big Billion days sale 2022 is now live for all the customers in India. On Day 1 of the festive sale, the e-commerce firm said that the platform saw 1.6 million concurrent users per second.

Without disclosing the actual sales number, Flipkart said early trends in its 'The Big Billion Days (TBBD)' sale indicate that the overall consumer sentiment towards festive shopping is very positive.

"TBBD 2022 witnessed an unprecedented number of concurrent users on the app - 1.6 million per second. The number of Flipkart Plus customers using Early Access during TBBD 2022 saw healthy growth as compared to last year's event. The majority of these customers were from Tier-2 cities and beyond," Flipkart said.

Also Read: Flipkart Big Billion days sale goes live for all: Deals on iPhone 13, 12 and 11

Categories such as mobiles, large appliances, fashion, furniture, and home appliances witnessed the greatest interest and demand among buyers, it added.

Also Read: Flipkart Big Billion Days Sale: Deals on Oppo, Xiaomi, Samsung and more

The company further added that it's e-commerce platform Shopsy drew a majority of customers from Tier-2 cities and beyond with sarees, men's T-shirts and headphones being the most popular products.

The Walmart-owned firm said its easy payment option, Flipkart Pay Later EMI, recorded 12 times increase in adoption on day 1.

Also Read: Flipkart Big Billion Days sale: Offers on smartwatches, laptops & more

Speaking of the sports category, Flipkart said one cycle was sold every second during the first 24 hours of the event.

Also Read: Flipkart sale: iPhone 13 to be available at huge discounts of up to 20,000

"Customers from Bharat (Tier-2 cities and beyond) continued to find value in selection offered by Flipkart, across categories.

"The highest orders came from New Delhi, Bengaluru, Hyderabad and other cities including Berhampur, Howrah, Lucknow, Kolkata, Chennai, Jaipur, Karnal, Patna, Bhuwaneshwar, Visakhapatnam, Surat, Agra, Ghaziabad," the company said. 

Other e-commerce portals like Amazon, Meesho and Snapdeal too have started their annual festive season sales.

(With inputs from PTI)

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