FMCG distributors say companies willing to bring more price parity to trade2 min read . Updated: 25 Dec 2019, 05:50 PM IST
- India relies largely on small traditional retail stores or kiranas that form the backbone of the country’s retail trade and help the sale of goods of daily use
- Earlier this year, over 4 lakh distributors threatened to stop stocking goods sold by FMCG firms over issues related to discriminatory pricing according to a report
Distributors of fast moving consumer goods (FMCG) said they have been given assurances by large consumer goods firms that going forward products given to key distributors and those supplied to large business-to-business or organised wholesale stores and B-2-B e-commerce sellers will be priced at parity and bear similar offers.
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