FMCG firms focus on premium, niche launches online
- Packaged consumer goods makers have seen their share of e-commerce grow over the last year as a consequence of the pandemic. E-commerce contribution to FMCG sales in the country’s top 52 cities reached a double-digit mark in the month of May 2021, researcher NielsenIQ said
New Delhi: With an eye on driving profitability in the e-commerce channel, large, packaged goods companies said they are ensuring assortments offered online are niche, premium and differentiated with plum margins compared to what they sell via general trade, that is, the local neighbourhood stores.
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