Inside the five-year battle food companies have fought to resist stricter labelling norms10 min read . Updated: 16 Feb 2021, 05:54 AM IST
- India’s processed foods rank poorly in global comparisons on healthiness. A proposed fix is mired in committees.
- India’s progressive front-of-pack labelling regulation has been stuck for five years, following fierce opposition from industry. Experts are warning that public health fallouts will show up soon
NEW DELHI : The minute-long ad begins with the words “Virat caught cheating on his diet" flashing in capital letters as Virat Kohli is seen munching on a packet of chips. For the next 45 seconds, startled fans are shown complaining—shocked to see the captain of the Indian cricket team eating an “unhealthy" snack.
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