New Delhi: Government has looped in tech giant Google to help it scaling up the digital presence of its ambitious health scheme Ayushman Bharat Pradhan Mantri Jan Arogya Yojana (AB-PMJAY). Google will aid the government in showcasing relevant content to the 50 crore entitled beneficiaries and will also impart digital training.

The National Health Authority (NHA), the implementing body of Ayushman Bharat, has signed a Statement of Intent (SoI) with Google to collaborate and strengthen the implementation of AB PM-JAY.

The two organizations will be working closely to explore various use cases for increasing process efficiencies in day-to-day applications.

Furthermore, Google shall help provide training and support to NHA personnel to build on digital skills. The collaboration will seek to bolster PM-JAY’s objective of reaching the poor and vulnerable, reducing their high out-of-pocket health expenditure, and improving access to quality healthcare, NHA said on Friday.

Indu Bhushan, CEO NHA said, “Robust technology is the mainstay of PM-JAY. In various areas such as fraud prevention, detection and claim approvals, the use of technology can help reduce the turnaround time and aiding faster closure of processes,"

“This will enable the States to implement the scheme more effectively. We look forward to collaborating with Google to improve our online presence," he said.

AB-PMJAY is described as the the world’s largest public funded health insurance scheme aimed to bring quality healthcare to around 50 crore poor and vulnerable Indians across India.

“With the advancements in technologies like Machine learning, the teams will also explore the best solutions that can help NHA to efficiently scale the process of PM-JAY," said Chetan Krishnaswamy, Director Public Policy, Google India and South Asia.

The government has said that the alliance with an innovative technology player like Google will provide further momentum to NHA in its long journey ahead; and will help take India one step closer towards its goal of Universal Health Coverage.

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