New Delhi: The Ministry of Information and Broadcasting issued Thursday an advisory to TV news channels on how to report on the Pulwama terror attack.

“On various occasions in the past, this ministry has issued advisories for private satellite TV channels to broadcast content strictly in adherence to the Programming and Advertising Code as prescribed in the Cable Television Networks (Regulation) Act, 1995, and the rules framed there under," an I&B ministry statement read.

“In light of the recent terrorist attack, TV channels are advised to be particularly cautious with regard to any content which is likely to encourage or incite violence or contains anything against maintenance of law and order or which promotes anti-national attitudes and/or contains anything affecting the integrity of the nation and ensure that no such content is telecast which is violative of these Codes," it added.

A Central Reserve Police Force (CRPF) convoy was attacked by terrorists, killing 40 security personnel, in Awantipora in Jammu and Kashmir’s Pulwama district on Thursday evening, officials on the ground confirmed.

Pakistan-based terror outfit, the Jaish-e-Mohammed (JeM), claimed responsibility for the most audacious terror attack in the state in a decade. The use of an improvised explosive device (IED), security forces claimed, indicated a shift in tactics by terrorist groups in the Valley.

Around 2,500 CRPF personnel were moving in a convoy of 78 vehicles from Jammu to Srinagar when they came under attack.