Higher digital adoption shifts focus to omnichannel retail1 min read . Updated: 24 Feb 2021, 11:41 PM IST
India was one nation where digital adoption among consumers was one of the highest, say experts
Retailers across grocery, furniture and apparel saw an increase in multi-channel shopping as lockdowns imposed to contain covid prompted shoppers to try everything from WhatsApp ordering to takeaways, and curbside pickups.
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