Home >News >India >Hotstar, IPL drive Disney+ subscriptions in Q4

The Walt Disney Co. on Thursday said India fetched the maximum number of new subscribers to its rapidly growing video streaming service in the September quarter, in a bright spot for the media and entertainment conglomerate which saw a $710 million loss during the period.

The company said that during the quarter, Disney+ added over 16 million paid users, reaching a total of 73.7 million paid users. The majority of new users were from India, where the service is branded Disney+Hotstar.

Disney+ Hotstar subscriber additions were the largest contributor to this increase, driven by the start of the delayed IPL season. Disney+ Hotstar subscribers now account for a little over a quarter of our global subscriber base," CEO Bob Chapek said in an earnings call. Chapek did not give exact India-specific subscriber numbers.

Disney+ Hotstar has taken advantage of the covid-19 pandemic to acquire seven Bollywood titles including Akshay Kumar’s Laxmii, Ajay Devgn’s Bhuj: The Pride of India and Alia Bhatt’s Sadak 2, for an estimated 400-crore deal, besides ramping up its library of originals.

Mint recently reported that Disney is likely to scale down its television broadcasting, sports catalogue and film studio business in India. The move follows top executive Uday Shankar stepping down as president, for the APAC (Asia and Pacific) region and chairman, Star and Disney India last month, accompanied by a global announcement that stated the company’s intention to reorganize its media and entertainment businesses to “focus on developing and producing original content for the company’s streaming services." The announcement was made in a blog on its website.

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