How farmer-led firms are vying for a fairer share of the consumer rupee9 min read . Updated: 14 Sep 2020, 09:32 PM IST
- In a volatile food price environment, hopes are being pinned on farmer-run companies. Can both the farmer and consumer benefit?
NEW DELHI : Ramprasad Arjunrao Nitnaware has let go of many opportunities in life. First was his childhood dream of becoming a doctor, then a chance to serve in the Indian Air Force, and, finally, the security of a government job. He now heads a farmer-run company. Despite donning the fancy hat of a chief executive officer, his salary is a fraction of what he could have earned as an officer in the Air Force or as an employee of the state government. But Nitnaware, born to a farmer who wanted his son to manage the family farm, has no regrets.
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