How Indians lived online during 20207 min read 28 Dec 2020, 10:21 PM IST
Many businesses and lifestyles were upended thanks to the pandemic. What hidden patterns does data reveal?
Niche categories like e-grocery and online gaming have suddenly turned into whole new industry segments, which continue to register strong growth even after the end of lockdowns
BENGALURU : This has been a disruptive year, and nowhere has this been more evident than in our lives online. The covid-19 pandemic, which necessitated long and persistent lockdowns, has triggered fundamental shifts in behavioural patterns, especially around how we communicate, work, shop, learn and entertain ourselves.
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