How plant meat is coming of age in India9 min read 11 Jan 2021, 09:15 PM IST
Amid viral outbreaks and climate change, an alternative meat industry is taking root. Can it be the next big thing?
Success is possible because there are strong triggers. Aware consumers, particularly in cities, are worried about climate change and viral outbreaks. There is a health imperative too.
NEW DELHI : Before the midnight hour, on 31 December, this writer microwaved a packet of frozen ready-to-eat shami kebabs for five friends. One of them had turned vegan and wouldn’t touch it—shami kebabs, after all, are mostly made with minced red or chicken meat. A second friend liked the burst of old Delhi spices. The third and the fourth chewed into the kebab but kept silent. The fifth sniffed a difference. “The aftertaste," she said, “is not quite that of meat."
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