IKEA Hyderabad called out for racism, responds after outrage. Details here
‘Only my wife, from Manipur got frisked for goods she bought. No one else before us. And then all supervisory staff came to defend the racism,’ journalist Nitin Sethi tweeted
IKEA India has been accused of racism following journalist Nitin Sethi alleged that his wife, who is from Manipur, had to face racial treatment at its Hyderabad store. The company came out with a response after the matter caused a massive outrage. Journalist Nitin Sethi, in a tweet, informed “Racist treatment at @IKEAIndia store in Hyderabad. Only my wife, from Manipur got frisked for goods she bought. No one else before us. And then all supervisory staff came to defend the racism. Great show from an 'international store'. Cheers to another usual day. #racism."
After IKEA India's response which stated that the issue was about “mandatory billing protocol", Nitin Sethi's wife shared, “if it was just a simple matter of final checking i won't be tweeting here. kindly refrain from responding without reading properly. makes your company look more irresponsible and insensitive."
The matter has caught the attention of netizens who questioned IKEA India if “frisking a paying customer a mandatory billing protocol?" Another user pointed out, “Most rude and escapist explanation @IKEAIndia is giving by not replying to the charge of the woman being singled out. This is simply not acceptable."
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