India Inc's big bet on Bharat saving the day9 min read . Updated: 25 Jun 2020, 08:19 AM IST
- Rural spending is the only ray of hope for a ravaged economy. But will consumers rise to the occasion?
- The income loss due to 30 million migrant workers returning home is a significant hit to household finances. Moreover, covid-19 has deeply affected an already bruised consumer psyche
The locked rooms lining the courtyard of Dilip Patidar’s sprawling ancestral home once smelled like a spice box. That was some years ago when crop prices had crashed. Patidar, a well-to-do farmer from the agriculturally-prosperous Mandsaur district of Madhya Pradesh, would store most of the harvest, from spices like coriander and cumin to pulses and grains, waiting for better days.
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