How the Hindi TV serial launched a thousand memes, won the ratings game, became a raging pop culture phenomenon
There’s very little in common between Monish Chaudhary and Mahendra Jain. In age, they are half a century apart. Chaudhary, 20, is a paramedic from Ghaziabad in Uttar Pradesh. Jain, 70, runs a garment shop in Assam. A day in the life of Chaudhary is very different from that of Jain’s—except for a 30-minute slot where their lives converge. This is when they watch Anupama, a Hindi TV serial about a middle-aged woman that airs on StarPlus and streams on Disney+Hotstar. It traces the life of an ‘adarsh’ (ideal) and undervalued homemaker who reinvents herself as an entrepreneur after overcoming several challenges in her midlife, including—and not limited to—a cheating husband, a divorce, and a fatal health hazard.
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