NEW DELHI :
Seven inspiring stories of grit, passion and resilience took over the social media accounts of Prime Minister Narendra Modi on Sunday as he handed over his digital presence to selected women as a part of International Women’s Day campaign #SheInspiresUs.
The seven women, belonging to different states and socio-economic background, have been chosen from multiple entries received after PM Modi officially announced the launch of #SheInspiresUs campaign on 3 March on social media platforms. On Sunday morning, the stories started being shared in the form of short videos and text across Prime Minister’s official accounts on Twitter, Facebook and Instagram which collectively have a following of over 130 million.
Digital experts said that the campaign is a clever social media activity which leverages the digital influence of Modi.
“Such campaigns are crucial because it is helping us to look at the positive side while highlighting women empowerment. We need these stories especially in the current time," said Prashant Puri, co-founder and chief executive officer of AdLift.
The first participant introduced by Modi was a Chennai-based hunger activist and founder of NGO called Food Bank Sneha Mohandoss who shared her life’s mission of making India hunger free.
The second story was of bomb blast survivor and disability activist. Malvika Iyer talked about her journey of overcoming personal struggles to fight for disabled community’s rights in the country.
Arifa Jan, who works with craftswomen in Kashmir, was the third women achiever. Her mission is to revive the once-famed handicraft industry from a state called Numdha.
“I saw the condition of women artisans and so I began working to revise Namda craft," she tweeted while sharing a video about her venture.
Kalpana Ramesh, an architect who specializes in interiors, was the fourth inspiring women achiever. A volunteer with Society for Advancement of Human Endeavour, she has been helping residences, apartment complexes and offices harness rainwater in Hyderabad.
With a vision of saving the languishing art of Banjara handicrafts, Vijaya Pawar from rural Maharashtra shared her journey of not only learning the craft herself but also empowering women in her village through her NGO.
Kalavati Devi from Kanpur dedicated her life to make her village open defecation free by building more than 4,000 toilets so far.
Her story was shared as a part of the campaign.
Meanwhile, Veena Devi from Munger, Bihar, shared the unique farming techniques she used to become self-reliant. She grew mushrooms under her bed and made a business out of it.
The entire campaign was not a one-way communication effort, these women achievers were not only sharing their stories but were also seen actively engaging with the users which also heled them in boosting their own social media presence.
"It would definitely lead to a spike in their social media following. The idea is quite noble but I'm not sure if the campaign will help the achievers in improving their business or bring a larger change," said Heeru Dingra, chief executive of Dentsu Aegis Network owned social media agency WAT Consult.