Back
PremiumThe IPL media rights value for the 2023-2027 cycle has gone past ₹42,000 crore and is expected to go even higher, as per reports. This is nearly three times more than what Star India paid in the year 2017.
The IPL media rights bidding ends for today. It will continue on June 14 and decide who wins the bid for Package C and D - .worldwide television rights and non-exclusive rights. It will also be known who won the rights for various packages.
In 2017, Star paid the BCCI ₹16,347 crore. The BCCI has been expected to receive at least twice as much money this season because the base price of IPL media rights is 32,890 crore. Some analysts predicted that the winning auction bid would be between 35,000 and 40,000 crore, while others believed it would be as high as 50,000 crore. Now that TV and digital rights have been sold for ₹44,075 crore (nearly thrice of what Star paid in 2017), the BCCI is all set to grab much more than ₹50,000 crore as more packages are waiting to be sold.
Although sources say that the TV (Indian Subcontinent) rights and digital rights have been sold to Sony and Viacom18 respectively, no official confirmation has yet been made.
Each game's worldwide television rights are valued ₹3 crore, for a total of ₹1,110 crore over five years. In the non-exclusive rights sector, the winning bidder would be given the rights to 18 games (including four playoff matches) at a reserve price of 16 crore per game. As a result, the total cost of the package will be ₹1,440 crore. The bidding for these two bundles, scheduled to start shortly, will most likely end on June 13 itself.
“IPL becomes the second most lucrative sporting property in the world," tweeted former Indian cricketer Akash Chopra. That’s when India is a ‘developing country’ and is apparently, not a ‘sporting nation’ either. The potential of our nation is limitless. Extremely proud “
Chopra, a popular face of IPL Hindi commentary, concluded his post with: “Jai Hind"
Analysts projected the value of digital rights to be 10 percent lower than the value of TV rights, but it is 13 percent lower. The value of digital rights jumped from ₹19,680 crore on day one to ₹20,500 crore on day two of the auction.
TV rights have been sold at ₹57.5 crore per match while digital rights for India have been sold at ₹50 crore per match. The value for TV and digital rights is ₹107.5 crore per match, as per ANI.
Sony wins TV rights for ₹23,575 crore and Viacom wins digital right for ₹20,500 crore, as per media reports. The package has been sold for ₹44,075 crore.
For bidders at the IPL MediaRights, it could well be a case of damned-if-you-do-and-damned-if-you-don't at these prices. For team owners at the #IPL, the party has begun, says cricket commentator Harsha Bhogle
"We were expecting fantastic digital bids and with the fight for group A and B still on, the magic figure of ₹50,000 crore could well be touched. For Package C and D, one can have a rough estimate that another ₹5500 crore would be added if these first two packages stop at 45,000 crore," another BCCI official, present in Mumbai, said.
With the bidding going into the second day today, the cumulative valuation of the media rights could well touch a staggering ₹50,000 crore mark, which will be one of the biggest in terms of global rights across any sport.
Package A is exclusive for TV (broadcast) for the Indian subcontinent while package B is for digital-only grouping for the same region.
The winner will be able to digitally broadcast the games across the Indian sub-continent.
Package C is for 18 selected games in each season for digital space.
In Package D, all games will be for combined TV and digital rights for overseas markets.
the value for per match TV, digital rights value surpasses ₹105-crore mark. The media rights value grew two and a half times more than what Star India paid in the year 2017.
Package A(India TV rights) is currently at ₹23,575 crore which is ₹57 crore per match and Package B of Digital Rights for India is at ₹19,680 (Digital rights) crore which is ₹48 crore per match.
Zee could come hard for Package D as it has already got an overseas dedicated viewership base with its Zee TV serials and now they also have their ZEE5 app.
"With ₹3 crore as base price, Zee could up their game in that category," the source added.
Download the App to get 14 days of unlimited access to Mint Premium absolutely free!
