How junk food ads mislead with health pitch2 min read . Updated: 11 Jan 2023, 10:20 AM IST
Brands often use celebrities to push ultra-processed food. Experts say celebrities endorse such products despite law prohibiting misleading ads.
In a recent ad, a top actor asks hassled mothers to give kids a pack of biscuits which, he asserts, has the power of milk and atta. The ad has hit a raw nerve, with experts seeking a stop to celebrities endorsing such food. Mint explores the regulatory landscape around junk food.
Select your Category