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Business News/ News / India/  MakeMyTrip observes 3400% increase in Lakshadweep searches amid India-Maldives row
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MakeMyTrip observes 3400% increase in Lakshadweep searches amid India-Maldives row

The development comes after a diplomatic row erupted between India and the Maldives over derogatory remarks by Maldives minister Mariyam Shiuna against Prime Minister Narendra Modi.

Indians are becoming more curious about Indian islands after the India-Maldives diplomatic row. (HT)Premium
Indians are becoming more curious about Indian islands after the India-Maldives diplomatic row. (HT)

Travel company MakeMyTrip (MMT) on Monday informed that it has observed a 3400% increase in on-platform searches for Lakshadweep since the visit of Prime Minister Narendra Modi to the Union Territory. The development comes as a diplomatic row erupted between India and the Maldives over derogatory remarks by Maldives Deputy Minister of Youth Empowerment Mariyam Shiuna against Prime Minister Narendra Modi. The remarks by the Maldivian minister sparked an outcry on the internet with Indians calling for a boycott of the island nation for tourism.

“We have observed a 3400% increase in on-platform searches for Lakshadweep ever since Honorable PM’s visit. This interest in Indian beaches has inspired us to launch a 'Beaches of India' campaign on the platform with offers and discounts to encourage Indian travellers to explore country’s stunning beaches. Keep watching this space!," MakeMyTrip said in a post on X.

The increase in the searches related to Lakshadweep comes as many influential Indian celebrities joined the #ExploreIndianislands trend on the internet and requested people to prefer them for tourism purposes, rather than Maldives, which is blatantly turning anti-India with the new government in office.

President Mohamed Muizzu, who came to power in the island country on the back of an anti-India campaign, cleared his alignment with China and the Arab world. Mohamed Muizzu started his China visit amid the diplomatic row with India, and the Asian giant is expected to grant fresh financial support to the Maldives.

China says ‘never asked the Maldives to reject India’

With President Mohamed Muizzu visiting China amid a row with India, the Chinese authorities cleared the air on Monday, saying that Beijing had never asked Male to reject New Delhi because of the conflicts between China and India.

"China respects the friendly and cooperative relationship between the Maldives and India, fully aware of the importance for Male to maintain good relations with New Delhi. Beijing has never asked Male to reject New Delhi because of the conflicts between China and India, nor does it view cooperation between the Maldives and India as unfriendly or a threat," the Chinese state media said in an editorial.

"It (China) is also willing to carry out trilateral cooperation between China, India, and the Maldives. New Delhi should stay more open-minded, as China's cooperation with South Asian countries is not a zero-sum game," it said.

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ABOUT THE AUTHOR
Devesh Kumar
I cover politics, geo-politics, economy, and technology and have keen interest in understanding and analyzing the complex issues that shape our world. I am committed to delivering well-researched, balanced, and thought-provoking stories that provides insights into the key trends and developments.
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Published: 08 Jan 2024, 04:36 PM IST
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