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Business News/ News / India/  Meta appoints Sandhya Devanathan as its new India head
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Meta appoints Sandhya Devanathan as its new India head

Sandhya Devanathan has been with Meta since 2016 and will move into her new role in January

Sandhya DevanathanPremium
Sandhya Devanathan

Facebook parent Meta today announced the appointment of Sandhya Devanathan as the Vice President of Meta India. Sandhya Devanathan will focus on bringing the organization’s business and revenue priorities together to serve its partners and clients, while continuing to support the longterm growth of Meta’s business and commitment to India. 

Meta Platforms appointed Sandhya Devanathan as its India head days after Ajit Mohan quit to join rival Snap Inc.

WhatsApp's India head Abhijit Bose and Meta Platforms's public policy director in India Rajiv Aggarwal also resigned earlier this week. Sandhya Devanathan will transition to her new role on January 1 next year and will report to Dan Neary, Vice President, Meta APAC and will be a part of the APAC leadership team. She will move back to India to lead the India org and strategy.

“As part of her role, Devanathan will spearhead the company’s India charter and strengthen the strategic relationships with the country’s leading brands, creators, advertisers, and partners to drive Meta’s revenue growth in key channels in India," the company said in a statement.

On the appointment, Marne Levine, Chief Business Officer, Meta said, “India is at the forefront of digital adoption and Meta has launched many of our top products, such as Reels and Business Messaging, in India first. We are proud to have recently launched JioMart on WhatsApp, which is our first end-to-end shopping experience in India. I’m pleased to welcome Sandhya as our new leader for India. Sandhya has a proven track record of scaling businesses, building exceptional and inclusive teams, driving product innovation and building strong partnerships. We are thrilled to have her lead Meta’s continued growth in India."

Devanathan's appointment comes at a time when Facebook is facing regulatory challenges in India with government tightening laws governing Big Tech companies.

The company has for years faced criticism for doing little to curb the spread of fake news and hate speech in India.

Devanathan has been with Meta since 2016 and will move into her new role in January.

Devanathan is a global business leader with 22 years of experience and an international career in banking, payments and technology. She joined Meta in 2016 and helped build out the Singapore and Vietnam businesses and teams as well as Meta’s e-commerce initiatives in Southeast Asia. In 2020, she moved to lead Gaming for APAC which is one of the largest verticals for Meta globally. She also brings a passion for developing women leaders in business and is the Executive Sponsor for Women@APAC at Meta as well as the global lead for Play Forward, a global Meta initiative to improve diversity representation in the gaming industry. She also serves on the global board of Pepper Financial Services.

 

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Published: 17 Nov 2022, 01:37 PM IST
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