Following a hike in milk prices by Amul, Mother Dairy on Tuesday announced that it will increase the prices of milk by ₹2 per litre in the Delhi-NCR with effect from Wednesday due to rise in its procurement and other input costs.
The Gujarat Cooperative Milk Marketing Federation (GCMMF), which sells milk and milk products under the brand name ‘Amul’ has also increased the milk prices by ₹2 per litre from 17 August.
Prices have been hiked in Ahmedabad and Saurashtra in Gujarat, Delhi NCR, West Bengal, Mumbai and all other markets. The price of 500 ml Amul Gold will now be ₹31, Amul Taaza ₹25 and Amul Shakti ₹28.
In March, Mother Dairy increased milk prices by ₹2 per litre in the Delhi-NCR.
Mother Dairy is one of the leading milk suppliers in the Delhi-NCR market and sells over 30 lakh litres per day in poly packs and through vending machines.
On Tuesday, a company official said it is "compelled" to raise its liquid milk prices by ₹2 per litre with effect from 17 August, 2022. The new prices will be applicable for all milk variants.
Full cream milk will cost ₹61 per litre from Wednesday, up from ₹59 per litre.
Prices of toned milk will increase to ₹51 while double toned milk will rise to ₹45 per litre. Cow milk price have been hiked to ₹53 per litre.
Bulk vended milk (token milk) price has been raised to ₹48 from ₹46 per litre.
The company has witnessed an increase in input costs in the last five months, the official said.
For instance, the farm prices of raw milk have spiked by about 10-11 per cent.
Likewise, the cost of feed and fodder has also witnessed a significant rise due to the heat wave and extended summer season.
According to the official, the surge in farm prices is only being partially passed on to the consumers, thereby securing the interests of both the stakeholders – consumers and farmers.
The company spends around 75-80 per cent of the sales realisation from milk towards the procurement of milk from the farmers.
With agency inputs
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