Music industry losing revenue thanks to short video apps
It is difficult for short platforms to license from the hundreds of labels across India, more than 200 according to industry estimates, and most limit themselves to the top five or seven national and regional language majors
NEW DELHI: The music industry in India is losing about Rs200 crore in revenues annually as short-video apps bypass payments and access libraries of music labels illegally. Services such as Moj, owned by ShareChat, and Chingari have signed deals with music labels such as T-Series and Zee Music. However, there are those who flout copyright rules.