1 min read.Updated: 25 Jun 2022, 05:16 PM ISTLivemint
Netflix’s presence at Cannes Lions is a clear sign the company is looking to embrace the ad industry, said CEO Ted Sarandos.
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Aiming to shore up its subscriber base through a cheaper plan, Netflix co-CEO Ted Sarandos on 23 June confirmed that the online streaming platform is working on adding a new ad-supported tier to its subscription offerings.
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