The Covid-19 outbreak has created unique situations in the country. Prime Minister Narendra Modi announced a 21-day lockdown on Tuesday to curb the spread of coronavirus. This unprecedented situation has called for an unprecedented solution.

The lockdown has caused a sudden surge in consumption of media via mobile networks. Not only social media companies like Instagram and Facebook, but even dedicated video streaming applications are witnessing high demand. The Digital Industry giants like Disney India, Netflix India, Facebook, Google, Amazon Prime Video conducted a virtual meeting to look for solutions to the problem.

The industry heads decided to lower the default resolution of content from HD (High Definition) and ultra-HD to SD (Standard Definition), at bitrates no higher than 480p on cellular networks. These voluntary measures will be in effect until April 14. All participants are immediately taking measures.

The official release read, “the digital industry has decided to act immediately in the larger national and consumer interest and to ensure the robustness of the cellular network. It was unanimously agreed that as an exceptional measure, all companies will immediately adopt measures."

The Cellular Operators Association of India (COAI) has also reportedly requested mobile users to consume data more responsibly and endorsed the digital industry's view to restrict resolution of content.

COAI has requested users at home to time their internet consumption during off-peak hours.

Confirmed cases of Covid-19 in India has reached 606 and 43 out of these are foreign nationals. Maharashtra and Kerala are the worst hit states with 128 and 109 cases respectively.

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