Ola gives a twist to desi comfort food with new Khichdi Experiment
1 min read . Updated: 12 Jan 2020, 10:41 AM IST
Premium- Khichdi is one of the most popular dishes in India
- At present, the ride-sharing app is offering 16 variations of khichdi
If you crave a piping hot khichdi this winter, Ola has a surprise for you. With its new Khichdi Experiment, the ride-hailing app has given a spin to the ultimate 'desi comfort food'. After months of experiments in its kitchens, Ola has reinvented India's most loved dish in a never-seen-before avatar.
Khichdi is one of the most popular dishes that every Indian is familiar with and is widely consumed across all parts of the country. Ola has redefined the "humble khichdi into a wholesome, versatile and exciting meal that is not only healthy but appealing to the taste buds," said Pranay Jivrajka, CEO, Ola Foods.
At present, the ride-sharing app is offering 16 variations of khichdi. Inspired by rich flavours available in various parts of India, the Ola Khichdi Experiment menu includes Tadkewali Dal Khichdi, Mumbai Paav Bhaji Khichdi, Langarwali Dal Khichdi, Bengali Panch Phoran Khichdi and Palak Paneer Khichdi.
A bowl of khichdi, served with yoghurt, papad and pickle is priced at ₹150 for a single variant. Along with that, there is also an option of adding beverages and desserts to the meal. The khichdi combo meal starts at ₹250.
At present, Ola is serving khichdi in Bangalore, Delhi, Mumbai, Chennai, Hyderabad and Pune. Customers can order khichdi online via any popular food-ordering application including Ola, Swiggy, Zomato and Dunzo. Ola has recently launched a Khichdi Experiment store in Bengaluru.
"We wanted to add a uniqueness to the flavours that can make the humble dish exciting and appealing to all palates while also bringing back the nostalgia of a wholesome home-cooked meal," said Jivrajka. Ola plans to introduce a range of unique flavours including the non-vegetarian options on its Khichdi menu.
Aiming to become a larger homegrown national food brand, Ola Foods has plans to spread to more than 80 cities over the next few months. The company will also open Khichdi bars at convenient locations and office campuses in the city for people who’d like to hop in for a quick meal, said Ola.
