Online gains traction among media consumers in Bharat
YouTube, Hotstar, WhatsApp and Facebook top the popularity charts for users in rural India
Consumption of online content was led by music/audio (69%), news (49%) and gaming (33%)
NEW DELHI : People in India’s villages are watching more YouTube videos and Disney+Hotstar compared with other streaming apps. They are also consuming more music and audio online followed by news. WhatsApp and Facebook have also emerged as the top social media platforms used by them. These are the findings of a joint report released by media agency GroupM and insights and consulting firm Kantar on Wednesday.